[Bangkok, Thailand] 15th – 17th March 2016: At the recent Business Marketing Exhibition (BMX) at BITEC Bangkok, AdCamie.com made its debut feature together with CheeseMobile Corporation, AdCamie’s local representative in Thailand. The event, which is targeted at introducing new online advertising solutions and strategies to SMEs in the local and regional markets, featured established social media…
Lexus’ New Mobile Ad Campaign to Engage Consumers with Mobile Ad Tech Haptics
Haptics technology brings sight, sound, motion and feeling to the mobile user, adding more meaning and depth to content viewed on mobile and allowing the brand to literally engage its consumers.
Is the Chinese Mobile Advertising ecosystem ready for Programmatic RTB?
Is the Chinese Mobile Advertising ecosystem ready for Programmatic RTB? Smaato, who runs the world’s largest independent mobile ad exchange, shares in an interview with its APAC Supply Senior Director, Delynn Ho, about the increasing adoption of Programmatic buying from Chinese players and its significant uptake over the past eight months, both locally and overseas….
AdCamie.com signs Partnership Agreements across the APAC region to engage local advertisers
(Bangkok, Thailand): AdCamie.com has partnered with CheeseMobile Corporation Co., Ltd, a local Thai Media Agency and seven other regional companies in a Partnership Signing Ceremony during the “Business In Asia on the Mobile Device” seminar held on 15 February 2016. This strategic partnership with key players in the mobile ad business will further strengthen AdCamie’s…
Mobvista acquires NativeX to tap into local Mobile Ad Market
NativeX, a startup that makes advertising for mobile games and apps, is being acquired by Chinese mobile ad platform Mobvista. This 160 million RMB (approximately $24.5 million) acquisition is aligned with Mobvista’s global plans to deliver richer growth opportunities and speed up their expansion in a market segment away from home. By tapping into NativeX’s…
Reliable Brand Measurement Can Help Programmatic Buying Achieve Its Full Potential
Last week I stressed the fact that brands must measure their programmatic buys. Brand marketers can be tempted to let the algorithms do the work, rather than measuring campaign effectiveness based on core brand objectives, but that’s flawed thinking. Sound, independent measurement focused on core brand objectives matters in a programmatic buying environment every…
One-Third of Programmatic Ad Buys Could Be Fraudulent
Ad Age surveyed seven firms tracking fraud about the activity they’re seeing. What is the most prominent type of ad fraud? Bots account for 90% of all fraud, says Integral. According to DoubleVerify, 30% of all programmatic buys could be fraudulent. What is the most costly type of ad fraud? Forensiq, Integral and Vindico agree…
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